Like, Comment, Share: A Guide To Managing Your Online Reputation

Online reputation Management

Advertising jobs and looking for work is increasingly happening online, with far more support and resources available now than ever before. While this is great news in terms of accessing updates and opportunities like never before, it also means that the competition can be higher too, making each open position harder to secure. To be ahead you need to know online reputation management methods as well while doing marketing.

Marketing yourself online is now a key part of any job searching preparation. We are all building up a digital presence that can have huge implications on any recruitment success. Potential employers can search our full names and find out all kinds of things about the way we work, live, and view the world. Here are some ways to help your online reputation management and avoid and recruitment pitfalls along the way.

4 Ways to help your Online Reputation Management

Knowledge Is Power

If employers can search you up online to find out more about you, then it is easy enough for you to also look for what the internet is saying about you. Type your name into Google or a similar search engine and see what comes up. If your name is more common, you may not find yourself in the first set of pages, but keep scrolling.

Person searching Google on a laptop

Don’t forget to search for your email address, any and all variations of your first and surnames, and do an image search too. Some things that you post on social media platforms and tag yourself in can also appear in random searches, including embarrassing photos from that hen do or stag party a few years ago.

Crisis Management

If you do find anything incriminating, look into how to get it removed. If that is not possible, at least you will be ready to defend yourself at the interview or take steps to put anything untoward right. A search like this can also be useful to flag up any instances of stolen identity or fraud. Contact the owners of any pages containing erroneous information about you to get it moved.

Set up a Google Alert to notify you when your name appears online. If you come across bad reviews from disgruntled former clients, see what you can do to calm their moods and address their concerns. You may be able to get them to retract or adjust their review. Never reply like for like, as this will make you look unprofessional and, quite frankly, unhinged. Not a good look!

Hold Your (Virtual) Tongue

In a similar vein, keep your digital nose clean by holding back on uploading any questionable content, or commenting too ‘passionately’ on public for a or social media pages. Ignore internet trolls and steer clear from controversial topics such as politics or religion if you are prone to adding your opinions unchecked.

online reputation management; girl trying to fix mistake

Before writing anything, think carefully about who you would NOT want to read it. Never assume a private chat room or social media page is totally private. If in doubt, err on the side of caution and never, ever criticise or defame anyone who is a competitor or a past or present client.

Be Visible

Even though you must steer clear of potentially negative content, it is equally important to have some kind of presence online. These days, it is pretty much a ubiquitous requirement for people to share at least a little of themselves online. If you cannot be found at all, it could be assumed that you have something to hide. If you want to keep your private life hidden, that is fine, but set up a ‘business’ profile to help you showcase your talents, skills, and experience and make it easier for people to find you online.

online reputation management; Screenshot of an Umwuga member profile

Using a social network such as Umwuga to do this can help you create a professional, polished presence that can attract potential employers. Don’t forget to include relevant words when writing about yourself to maximise your chances of appearing higher on the search rankings. This is called personal ‘Search Engine Optimisation, or SEO, and can be a huge help in boosting your visibility online.


Online reputation management can seem like an uphill battle. That’s why we created this online reputation management guide to help you navigate the complexities of social media and make sure that your efforts are being well utilized. We recommend reading through these tips for a quick refresher on what it means to be proactive in managing your online persona. If you would like to start managing your reputation now, sign up to Umwuga and build a profile in just a few minutes.

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